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Building a voice-over business is tough. Heck, any business is tough to build. There is no lack of information out there on this topic, but an actual defined outcome, I mean literal results, seems to elude most.
In the voice-over community, there is no shortage of YouTube videos, blogs, or podcasts filled with information on how to build a voice over business. In fact, there are over 100 groups and pages on Facebook alone that claim to serve the voiceover artists (how many do you belong to?).
There is just one problem here. What are the outcomes being produced by any of them? Are you as a voice actor, not just being overwhelmed with information? But are you actually getting an outcome?
If you are honest with yourself, you are looking for the outcome of more clients and more money.
Why aren't you seeing this outcome?
Before you start blaming the information, the coach, or the Facebook Group, I want you to really start taking a look at...
After all the training, after setting up your recording environment, mastering your DAW, and all the classes, now it is time to actually build your business. This is a lot of work but will pay you benefits for years to come.
You see, you don't need more information. You actually need transformation for your business. You need actual steps to take that can to get you to your goal.
This is why you need to register for this webinar right now. It will reveal exactly what you are missing.
Some of the things you must now learn will stretch you and sometimes even frustrate you. Depending on how strong your skill set is with technology, you will have more of a learning curve to master business development.
Business development has a few steps you must master
I have decided to to do a FREE webinar on business development.
What would it mean to you to have an actual plan to grow your voice over business?
If you are like most voice over artists you are looking for more work. Getting new clients is your #1 job as a voice actor. Finding new clients is also the hardest part of what we do.
Do you spend your days frustrated or maybe even depressed by the fact that you can’t get more voice over work? Do you watch all the big time voice actors on YouTube, read their blogs and listen to their podcasts wishing that was you?
Sadly, this is the life of most voice actors in the world. Many sell their services for less than industry standard prices and believe that is all that can do. Many voice actors are scared to value themselves appropriately. I believe that this can be due to a couple of things.
This is a quote from a person on one of my FaceBook posts. He boasts about his podcast, audiobook deals, and how he came up from nothing to be a successful voiceover. He is very adamant about how freelancers that do work on Fiverr must be unprofessional.
This fiverr debate has gone on for years now. Many in the voiceover community have stated that...
All of this is complete nonsense. It's like every other place you could find a freelancer is an answer.
Let's be honest. You can come across a lot of freelancers on fiverr that will not be able to do the work you request. This is either because...
I love this article from Edge Studio and wanted to bring it to the forefront for you. Edge studio has some great blogs and it is well worth a trip there join and to learn more.
How to sound natural: Easy, right?
May 29, 2015
If sounding natural were a no-brainer, a lot more people might read a voice-over script passably well. At least it would be good start. But as so many voice professionals know, it’s not so easy. Just watch what happens when any body, professional or not, steps up to a microphone with serious intent.
Of course, there’s more to VO performance than being able to sound natural in an unnatural situation. But it is one mark of a pro. Why is it so hard to accomplish?
Well, for one thing, there’s the well-known “My voice doesn’t sound like me” effect. Most people get used to it, but regardless, there’s often a tendency to compensate. The person tries to sound like they sound to themselves. Their voice (in their head) is...
Most of what I see voice over artists doing on social media is sharing demos. You share demos in voiceover groups on FaceBook (won't get you clients). You share demos on Twitter (won't get you clients). No need to list the other social media clients. You do the same thing on those as well.
I also see voice actors promoting their services on these same channels and offering discounts. How is that working for you?
If you take a look at the posts that you have made over the past 12 months, how many of those have turned into actual work?
For most of you, probably none right? Well maybe for a few of you, you got 1 or 2 small clients, but nothing to write home about.
Am I right?
The main problem with this is approach is that you are going in for the ask on your first contact. In essence, you are doing the same thing as most other voiceover talents.
I call it begging.
Well, there is a way to utilize social media that works.
Over the past 3 years, I have heard this over and over again. Heck, I have even said it. There is this underlying attitude from new voice over artists and VO's that have been around awhile. The attitude is one of laziness on the part of the VO as well as ignorance of how to build a business.
When I first started in voice-over I looked for information online and in books in order to grow my voice over business. I even paid for courses. Not to mention the countless hours I spent, and still, do spend on YouTube and Google looking for information.
But why is it so prevalent that when a voice over coach charges for information that we get our panties all in a bunch?
We say things like...
I have come to realize that those words are more a reflection of the voice over talent...
So I'm scrolling through my Twitter feed this morning. I am seeing post after post (or should I say ad after ad) from #voiceovertalent looking work. Along with that, I am seeing the same for #voiceovercoaching programs (you like how I'm using (#)hashtags in my blog aren't you LOL).
My question is, "where is the actual content without the sale?" Sure I have posts selling my book, my magazine (actual magazine, not a paper.li link), and my coaching program. But even more than that I am simply sharing information and life-changing (little brag) content.
When I see a #voiceactor begging for work on #twitter in every post it is disturbing. But is it their fault? Well yeah, it is. I mean they posted it right?
What I mean to say is that they probably don't know any better.
It seems as if everyone is looking for a quick sale.
What I want you #voiceovercoach and #voiceovertalent to do is stop for just a moment and consider your own actions.
Transcribed from talk show In The Booth With Earl Hall
Hi good morning everyone thanks so much for tuning in today to in The Booth with Earl Hall, man this is really, really exciting for me to be able to do this podcast the way that I am doing it now. If you are already in the chat room go ahead and give me a hey what's up in there and let me know that you are in the place to be. I definitely want to, oh look at that I forgot to turn off my cell phone and so of course now it's ringing so let's go ahead and turn that bad boy off.
This is the first day that I am doing this live this way 10 a.m. Central Standard Time, and I just want to welcome everybody in hey Diana glad to see you in the house, oh man right here on Steps to Voiceover Success.com. Again you know those of you that are going to be tuning in this brand new way that I am going to be doing this podcast, and I think that it's...
I wanted to come back and just really talk about what it is that I feel needed to be talked about which is social media marketing. I think so many people get this thing Twisted, they get kind of bent out of shape when it comes to what am I, how am I actually supposed to use social media to get done what I needed to get done.
I am trying to grow my voiceover business here Earl how do I use this thing in social media to really started getting clients and doing the things that I need to do? Let's just be honest make some money. Well, what I want to clear up for you and there are a couple of things that I must dispel here. There is a mind shift, a mind-set that I definitely need to change in a lot of people.
Social media is not the place to sell. I know that sounds odd because many of us get sold to on social media. Many of us join courses...
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