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I know you are working too hard to make the money you are making in voice-over. In fact, you probably aren't making enough money and it's starting to get scary.
At some point, you thought you started living your dream. You quit that soul-sucking 9 to 5 and went full-time VO.
But now you are seeing that running a full-time voice over business is causing you to spend more time than you would be spending on that old job. And worse, you are making about the same amount of money.
Getting clients is getting harder and harder. You are getting up early to be the first to audition for things coming on freelance and P2P sites.
You are waking up in the middle of the night a couple of times to double check email and answer client requests so you don't miss out on that either.
This is not freedom!
This is worse than the old job you had. I know most guys (men) feel that the harder they work the more of a man they are.
In this age we live in there is absolutely no reason to believe that anymore....
So what does Blockbuster have to do with your voice over business?
Let me tell you.
Throughout the 1990s, Blockbuster was the dominant firm in the video rental market. By 2004, it employed over 80,000 people and had more than 9,000 stores worldwide.
By 2010, it had filed for bankruptcy. What happened? Netflix, a startup in the industry, grew to dominance with a new delivery system and business model. Ironically, Blockbuster turned down multiple opportunities to buy Netflix for just $50 million in 2000. In 2017, Netflix had total assets of over $19 billion.
The significance of this to you as a voice over artists is huge.
Much of the advice in the voice over industry in regards to business development is old. It worked in the '90s but not anymore.
The landscape has changed and is ever evolving. We no longer have to go into a studio to record. We have our own home pro studios.
We no longer...
You have been in voice over for years and you are still struggling to get clients. Why is this?
You see others that may not even be as talented as you pass you by. You are frustrated and let's be honest.
You are even considering quitting.
This is truly sad because you are are a great talent and you are a beast when it comes to audio production.
But you still only get a few jobs a month and those jobs don't even get you close to being a full-time voice over.
What I am about to tell you may seem harsh at times but it is true.
If you heed this advice it may make the difference for you to live your dream as full-time VO.
1. Lack Of Patience
This is hands down the biggest problem for you. You are also telling yourself lies about it.
Building a successful voice over business takes time. You may intellectually know this, but your actions are not lining up.
You watch all the YouTube videos, webinars, and read all the blogs that offer you tips...
Most of what I see voice over artists doing on social media is sharing demos. You share demos in voiceover groups on FaceBook (won't get you clients). You share demos on Twitter (won't get you clients). No need to list the other social media clients. You do the same thing on those as well.
I also see voice actors promoting their services on these same channels and offering discounts. How is that working for you?
If you take a look at the posts that you have made over the past 12 months, how many of those have turned into actual work?
For most of you, probably none right? Well maybe for a few of you, you got 1 or 2 small clients, but nothing to write home about.
Am I right?
The main problem with this is approach is that you are going in for the ask on your first contact. In essence, you are doing the same thing as most other voiceover talents.
I call it begging.
Well, there is a way to utilize social media that works.
Over the past 3 years, I have heard this over and over again. Heck, I have even said it. There is this underlying attitude from new voice over artists and VO's that have been around awhile. The attitude is one of laziness on the part of the VO as well as ignorance of how to build a business.
When I first started in voice-over I looked for information online and in books in order to grow my voice over business. I even paid for courses. Not to mention the countless hours I spent, and still, do spend on YouTube and Google looking for information.
But why is it so prevalent that when a voice over coach charges for information that we get our panties all in a bunch?
We say things like...
I have come to realize that those words are more a reflection of the voice over talent...
So I'm scrolling through my Twitter feed this morning. I am seeing post after post (or should I say ad after ad) from #voiceovertalent looking work. Along with that, I am seeing the same for #voiceovercoaching programs (you like how I'm using (#)hashtags in my blog aren't you LOL).
My question is, "where is the actual content without the sale?" Sure I have posts selling my book, my magazine (actual magazine, not a paper.li link), and my coaching program. But even more than that I am simply sharing information and life-changing (little brag) content.
When I see a #voiceactor begging for work on #twitter in every post it is disturbing. But is it their fault? Well yeah, it is. I mean they posted it right?
What I mean to say is that they probably don't know any better.
It seems as if everyone is looking for a quick sale.
What I want you #voiceovercoach and #voiceovertalent to do is stop for just a moment and consider your own actions.
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