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Most of what I see voice over artists doing on social media is sharing demos. You share demos in voiceover groups on FaceBook (won't get you clients). You share demos on Twitter (won't get you clients). No need to list the other social media clients. You do the same thing on those as well.
I also see voice actors promoting their services on these same channels and offering discounts. How is that working for you?
If you take a look at the posts that you have made over the past 12 months, how many of those have turned into actual work?
For most of you, probably none right? Well maybe for a few of you, you got 1 or 2 small clients, but nothing to write home about.
Am I right?
The main problem with this is approach is that you are going in for the ask on your first contact. In essence, you are doing the same thing as most other voiceover talents.
I call it begging.
Well, there is a way to utilize social media that works.
Over the past 3 years, I have heard this over and over again. Heck, I have even said it. There is this underlying attitude from new voice over artists and VO's that have been around awhile. The attitude is one of laziness on the part of the VO as well as ignorance of how to build a business.
When I first started in voice-over I looked for information online and in books in order to grow my voice over business. I even paid for courses. Not to mention the countless hours I spent, and still, do spend on YouTube and Google looking for information.
But why is it so prevalent that when a voice over coach charges for information that we get our panties all in a bunch?
We say things like...
I have come to realize that those words are more a reflection of the voice over talent...
So I'm scrolling through my Twitter feed this morning. I am seeing post after post (or should I say ad after ad) from #voiceovertalent looking work. Along with that, I am seeing the same for #voiceovercoaching programs (you like how I'm using (#)hashtags in my blog aren't you LOL).
My question is, "where is the actual content without the sale?" Sure I have posts selling my book, my magazine (actual magazine, not a paper.li link), and my coaching program. But even more than that I am simply sharing information and life-changing (little brag) content.
When I see a #voiceactor begging for work on #twitter in every post it is disturbing. But is it their fault? Well yeah, it is. I mean they posted it right?
What I mean to say is that they probably don't know any better.
It seems as if everyone is looking for a quick sale.
What I want you #voiceovercoach and #voiceovertalent to do is stop for just a moment and consider your own actions.
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