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Over the past 3 years, I have heard this over and over again. Heck, I have even said it. There is this underlying attitude from new voice over artists and VO's that have been around awhile. The attitude is one of laziness on the part of the VO as well as ignorance of how to build a business.
When I first started in voice-over I looked for information online and in books in order to grow my voice over business. I even paid for courses. Not to mention the countless hours I spent, and still, do spend on YouTube and Google looking for information.
But why is it so prevalent that when a voice over coach charges for information that we get our panties all in a bunch?
We say things like...
I have come to realize that those words are more a reflection of the voice over talent...
So I'm scrolling through my Twitter feed this morning. I am seeing post after post (or should I say ad after ad) from #voiceovertalent looking work. Along with that, I am seeing the same for #voiceovercoaching programs (you like how I'm using (#)hashtags in my blog aren't you LOL).
My question is, "where is the actual content without the sale?" Sure I have posts selling my book, my magazine (actual magazine, not a paper.li link), and my coaching program. But even more than that I am simply sharing information and life-changing (little brag) content.
When I see a #voiceactor begging for work on #twitter in every post it is disturbing. But is it their fault? Well yeah, it is. I mean they posted it right?
What I mean to say is that they probably don't know any better.
It seems as if everyone is looking for a quick sale.
What I want you #voiceovercoach and #voiceovertalent to do is stop for just a moment and consider your own actions.
I saw this image in my Facebook feed last night and it hit me. The reason that so many voiceover artists struggle is because they think they have no real options to get new clients. Thus…Same old thinking, Same old results. This simple truth is real on many levels.
Think about it. When we first get into this, we go straight to the pay2play sites. Many get frustrated with that and then do some more research. We scour YouTube and Google looking for information on how to get better. Next step we figure since we can’t get a gig we must not be good enough.
We hear every person on YouTube suggest coaching…and more coaching. So we get a coach to help us improve our delivery. Oh, but wait. Now we think we need that slick mic we see some top VO’s using. We get that and think oh now I’m ready (why do we look at a mic as almost the “thing” that will solve everything?).
But wait…there’s more.
We pay for courses and training on how to be a...
As a voice over talent, you are a freelancer. You are responsible for creating a book of clients that your business is built on.
How is that going for you? Do you do the 4 simple things every day that guarantee your success?
Every day you have to be willing to outwork your competition. The voice-over industry is just like any other. Sure you may not be the most talented, but if you are reaching out to 5 new potential clients a day while I’m reaching out to 10 to 20 a day…I win.
Let’s break this down
This is the oxygen of your business. Don’t do this and you die. Marketing is nothing more than telling your story. Telling it the people that want to hear it is the key. Who is your target market? What do you specialize in? No. The...
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